Usually I wouldn't waste time with stuff like this but its simply to delicious to ignore. I can't describe it but allow me to, if the reader doesn't mind, to copy & paste word for word something from a recent Rush Limbaugh show:
RUSH [Limbaugh]: "Dr. Frank Luntz. Dr. Frank Luntz was at Orlando, Florida, on Wednesday at the Republican Governors Association, and Dr. Frank Luntz said this."
[Frank] LUNTZ: "I'm so scared of this anti-Wall Street effort. I'm frightened to death. Okay, "they
should occupy a job" and "take a bath." I get that
joke. But, man! They're having an impact on what
the American people think of capitalism. And so
I'm trying to get that word removed and replace
it with either economic freedom or free market."
RUSH [Limbaugh]: "So Frank Luntz, favored pollster of Fox News, is now telling Republican governors, "Don't use the word 'capitalism.'" It hurts us. Frank Luntz is trying to get the word "capitalism" removed from the conservative Republican lexicon; and instead replace it with either economic freedom or free market. Frank Luntz says, "I'm so scared of the anti-Wall Street effort. I am frightened to death." They're about
disbanded, aren't they? They've migrated to
where it's a little warmer than it was. I got 15 of
them to show up the other night. Obama got a
hundred of them. What is there to be afraid of,
for crying out loud? But there you have it!
There's capitulation, and now we can't use the
End of quote (http://www.rushlimbaugh.com/daily/2011/12/02/luntz_capitulates_to_the_left_advises_that_capitalism_is_a_dirty_word)...
What's there to be afraid of Rush? Luntz, Republican propagandist, is absolutely right. For all of Limbaugh's braggadocio about OWS being disbanded, how could he miss that?
I called Luntz a "propagandist". Why did I do that? Because under a very reliable definition of propagandist or producer of propaganda that is exactly what he does.
Harold Lasswell in Political Theory of Propaganda said it best: "The problem of the propagandist is to intensify the attitudes favorable to his purpose, to reverse the attitudes hostile to it, and attract the indifferentor, or worst, to prevent them from assuming a hostile bent."
So when Luntz says "I'm trying to get that word [capitalism] removed and replace it with either economic freedom or free market." Using Lasswell's definition what is he doing? Producing propaganda. Therefore he is a propagandist.
He's trying to use buzzwords like "freedom" and "free market" because he needs to change public opinion, rather manipulate public opinion of his ideology.
Noam Chomsky dubbed this act "manufactoring consent". Let's define that term for those of you who don't understand it:
"manufacture consent, that is to bring about agreement on the part of the public"- (Chomsky).
Luntz wants you to agree with him and his ideology. So much so he will use any means necessary, even deception to achieve that goal.
But why? Why does Luntz wanna impose his linguistic jiujitsu on us? Perhaps Walter Lippman can answer this: "it was necessary [to manufacture consent] because the common interests elude public opinion entirely and can only be understood and managed by a "specialized class" of "responsible men" (Lippman)
"Responsible men" like Luntz who are smart, cagey and overall just plain better than us. The "specialized class" being those who pay bastards like Luntz to play these games with words, trying to mindfuck everyone into agreeing with him.
But why should we cater to this "specialized class"? "The class of citizens who have to take some active role in running general affairs, that's the "specialized class". They are the people who analyze, execute, make decisions and run things in the political, economic and ideological systems- (Lippman).
The elites who run our systems, who keep themselves rich and in power are "special", so then, what then are we? Well according to Lippman we are a "herd", yes a "herd" like cattle. To be more precise he says: "There is the "bewildered herd"..their function...to be spectators [and] not participants" (Lippman)
Basically we should shut up and let guys like Luntz dictate. We should do nothing more than choose between Luntz and his Democratic counterpart, its not our place to participate in the process. We should not be able to define our own words or to be allowed to fight against concepts we don't like.
That's what Occupy Wall Street is to them, a "bewildered herd". Masses that are uncontrollable, illogical, immoral criminals who dare to make demands of the "specialized class" but Luntz was being honest when he said he was afraid, the elites are always afraid. They always fear revolutions and revolutionaries, they fear losing control.
Sure it starts with the elimination of "capitalism", the word not the ideology, and replacing it with "economic freedom" but where does it end? Well it ends when we have neutraized and overcome them. If we have the power to force them to change their verbiage, we have the power to make them change this society. If they refuse, they are removed and their spots, ironically, should be occupied.